Your practical launch guide

How to start your first online store

A practical beginner checklist for starting an online store: choose products, preview your design, set up delivery and payments, and reach your first customers.

Work through the checklist

Clay & CoastCollection

Ceramics · sample shop

Everyday objects. Made to be kept.

Discover the collection

Stoneware mug$24

The breakfast bowls$55

Illustrative sample shop and product prices

Your opening-day checklist

0 of 5 checked · use this as a planning guide

Choose your first productsStart with a small collection you can deliver. Gather names, prices, stock counts, and your own product photos.Make your storefront yoursDescribe your products and style. Review the design and check every product detail before making it visible.Set up delivery and paymentsChoose shipping rates for physical goods, review tax settings, and finish Stripe onboarding so you can accept payments.Check the customer journeyReview your shop on a phone. Check product pages, delivery costs, and the checkout journey. Confirm your plan and renewal date.Tell your first customersShare your store with people who already know your work. Use a clear launch post or email, then learn from their questions.

A storefront is the beginning. Your first customers usually need to hear from you: share it with your existing audience, invite questions, and improve the shop based on what they ask. Sales are not guaranteed.

Take the first step

See what your own shop could look like.

Free design preview · no account or card

A free design preview. No card or account needed.

Registration starts a 14-day trial with card setup when billing is enabled. US$15/month renews automatically after the trial unless cancelled, plus 3.5% + 30¢ per sale including Stripe processing.